Video: Australian “Shell” Ad for the 2011 Hyundai Elantra

From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.
The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.
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And the Most Appealing Brands and Vehicle Models for U.S. Consumers in 2011 Are…

Aside from the annual vehicle reliability study that determines which are statistically the most and least dependable cars on the market, J.D. Power & Associates’ also conducts an annual survey of the most appealing brands and vehicles in the States.
The APEAL study examines what consumers like and dislike about their vehicles and how gratifying they are to own and drive based on their evaluations of more than 80 different attributes. Some findings are expected but some may come as a surprise to you.
Beginning with the brand appeal, Porsche finished first followed by Jaguar, BMW, Land Rover (despite ranking close to last in J.D. Powers' reliability study), Audi and Mercedes-Benz.
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U.S. Administration Reduces 2025 CAFE Target to 54.5MPG, Gains Support from 5 Automakers

The Obama administration has, according to White House sources who wish to remain anonymous, the support of no less than five big automakers in its bid to reduce Corporate Average Fuel Economy (CAFE) and CO2 emissions in the US until 2025.
The five major manufactures that will support the new CAFE target are, according to the aforementioned sources, General Motors, Ford, Chrysler, Honda and Hyundai.
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New Hyundai Azera and Fiat 500 Abarth Confirmed for LA Show

Ah Twitter; the land of 140-characters where you can follow anyone without creeping them out has lately turned into something like a news board for automakers.
Instead of releasing an announcement on their respective websites, Fiat and Hyundai chose the social network to broadcast their 2011 LA Show debuts, which include the 2012 Azera and the 500 Abarth.
Starting from Hyundai, the South Korean automaker that could, will bring to LA the North American market version of its next generation Azera sedan, which has already been launched in its home market as the Grandeur.
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VW Reportedly Put a Price on the Table for GM’s Opel after Hearing Rumors about Hyundai’s Interest

German monthly publication ‘Manager Magazin’ reported in its latest issue that the Volkswagen Group has a far deeper interest in Opel than originally thought.
Citing unnamed sources close to the automaker, the financial magazine said that Volkswagen gave General Motors a rough estimate of what it is willing to pay for Opel after the German company heard rumors about Hyundai’s alleged interest in the European brand.
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2012 Hyundai Sonata Receives its First Facelift in South Korea

Hyundai has blessed the South Korean market version of its Sonata mid-size sedan with its very first mild facelift. Just don’t blink because you may very well miss it.
The light cosmetic surgery on the outside brings a revamped front grille with a little bit less chrome on top and around the sides, plus new LED taillights at the back, reshaped mirror casings and a fresh choice of alloy wheel designs including a set of 18-inch multispoke rims.
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The Truth About the Relationship Between Hyundai and Kia

Hyundai and Kia have a strange, symbiotic relationship. They share factories, parts as well as engineering knowhow and product testing duties. And yet they remain separate entities with their own marketing, distribution and styling departments.
Michael Sprague, Kia’s VP for marketing and communication describes their relationships to the New York Times likes this:
“Kia Motors America operates as a completely separate sales, marketing and distribution organization in the United States. [Hyundai and Kia share engineering efficiencies] similar in many ways to other global automakers.”
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GM Agrees to Pay Korean Workers a Record Bonus of $6,140 Each and Increase Basic Salaries by 4.7%!

The South Korean division of General Motors has agreed to a record bonus payment for its employees following a partial strike last week. This was the first organized union strike to hit GM Korea in three years and it led to a production loss of 9,700 units.
The agreement between GM Korea and the union includes a raise of basic salaries by 4.7% and, more importantly, a $6,140 (6.5 million won) bonus to each worker.
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New Gen Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.
Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).
Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.
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Toyota and Honda want to Win Back Sales Share from Hyundai Sonata with New Models

Not too long ago, if someone told you that a South Korean model would challenge America’s best selling sedan, the Toyota Camry, you would have probably laughed in his or her face.
Needless to say, a lot has changed over the past few years with Hyundai and in particular its latest Sonata sedan, not only challenging, but this past May even surpassing the Camry in U.S. sales for the first time in history.
Of course, the fact that Toyota’s production capabilities were seriously affected by the aftermath of the March 11 earthquake, tsunami and nuclear disaster in Japan, played a significant role in Hyundai’s accomplishment.
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Black Card Holders Just as Likely to own a Hyundai as a Bentley or an Audi

If you are one of American Express’ very special customers, and have US$16.3 million in assets and an annual household income of around US$1.3 million, you may be granted the privilege of one of their black Centurion Cards.
Simon Cowell has one, as does Kanye West, Denzel Washington and Lindsay Lohan. Interestingly, and of more concern to readers of this blog, you might also be the proud owner of a Hyundai.

During the course of a presentation at the South Korean automaker’s Ann Arbor engineering and research centre, Hyundai’s U.S. Chief John Krafcik revealed that some 6% of “Black Card” holders own a Hyundai – a percentage shared with those who own Bentleys and Audis.
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